Middle Classes Slipping into the Red

Brand: Transact (source)

Transact, the national forum for financial inclusion, have front cover of today’s Metro with news that more in the middle class are suffering from Debt problems.  The piece uses three key methods to get coverage:

1.  Positions Transact do as a barometer for the Credit Crisis and puts in context of the wider economic picture

2.  Uses local angles – and has the stats to prove it

3.  Fused with ‘middle england are suffering’ angle

http://ukpress.google.com/article/ALeqM5gbQGIUN4iB2GYmiXJhg76wajScTg