Persil Handpuppet Plugged by Hippo

23 12 2008

Agency: Frank (source: Kate Brackenborough via email)

Brand: Persil

As we wind down for the New Year I thought I’d add in a cute animal story from last month, kindly passed on by Frank PR. They’ve used a Hippo to help them plug a hand puppet being given away with Persil.

“Head keeper, Michael Howes, was desperate to find a way to encourage the animal start eating, when he saw Gloria the Hippo being given away with Persil washing detergent during a shopping trip,” the Telegraph explains.

Slightly weird, but brilliant.


Hats also have to go off to Frank and Alton Towers (source) for this Christmas issues jump, offering free tickets to punters disappointed with the so-called ‘Crapland’ in New Forest:





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