Persil Handpuppet Plugged by Hippo

23 12 2008

Agency: Frank (source: Kate Brackenborough via email)

Brand: Persil

As we wind down for the New Year I thought I’d add in a cute animal story from last month, kindly passed on by Frank PR. They’ve used a Hippo to help them plug a hand puppet being given away with Persil.

“Head keeper, Michael Howes, was desperate to find a way to encourage the animal start eating, when he saw Gloria the Hippo being given away with Persil washing detergent during a shopping trip,” the Telegraph explains.

Slightly weird, but brilliant.

frank-handpuppet1

http://www.telegraph.co.uk/earth/wildlife/3471675/Glove-puppet-helps-pygmy-hippo-start-eating.html

Hats also have to go off to Frank and Alton Towers (source) for this Christmas issues jump, offering free tickets to punters disappointed with the so-called ‘Crapland’ in New Forest:

lapland-new-forest