O2 to Launch Oyster on your Mobile

2 09 2008

Brands: O2, Oyster

Agencies: Skywrite Communications, Porfolio Communications

The NFC trials have eena  resounding success for O2.

“Our aim is that you simply take out your phone and nothing else,” said Claire Maslen of O2. “You will be able to pay for small and large items, and have the phone act as an electronic ticket for both concerts and major events.” A total of 89 per cent of those involved in the trials said they would like to have Oyster cards on their phone, and two-thirds said they would be interested in credit card capabilities. Oyster phones will require a new Sim card which will contain the radio transmitter currently found in Oyster cards and some credit cards.





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