Nike Put Olympian on Lie Detector Test

15 08 2008

Brand: Nike

Ad Agency: Weiden + Kennedy (source) 

Olympian: Kelly Sotherton

British Heptathalon hopeful Kelly Sotherton is so certain she’ll win Gold that she’s passed a lie-detector test to prove it.  Nike had a ncie plug in yesterday’s Mirror (p64) thanks to the stunt to send hits to their Nikelab site:

http://www.nike.com/nikelab/

The test also proved she’d once nicked money from her mum’s purse:

“Yes! I stole money out ofmy mum’s purse when I was little to buy sweets. Oh God. Sorry mum!”

http://www.mirror.co.uk/sport/olympics/2008/08/14/olympic-heptathlon-kelly-sotherton-promises-she-ll-win-gold-during-lie-detector-test-115875-20697007/

UPDATE: Sadly, Kelly finished 5th. Looks like lie detector tests aren’t the best for predicting the future after all… 😉

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