PR Saves Kitten

12 08 2008

Brand: Matalan

The powers of PR have saved a kitten today!  “A tiny kitten which miraculously survived a three-day journey across Europe to Northamptonshire only to face death has been saved,” explains the Northampton Chronicle.”
“The kitten was to be put down after 14 days in quarantine if nobody came forward to pay the minimum fee of £1,600. But now Matalan in Corby has offered to pay the full amount.”
Matalan spokeswoman Carly Hughes splashed out on the kitten: “We decided to donate the full amount because the kitten was in one of our depots and it has touched everyone in the office.”
All together now… ahhhh…
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