Borkowski Floats The Fame Formula

28 07 2008

Book: The Fame Formula: How Hollywood’s Fixers, Fakers and Star makers Created the Celebrity Industry (source)

‘Celeb’: Mark Borkowski (source)

My heart sank when I saw the front cover of The Guardian today. As readers of this blog will know, I’m not exactly the biggest fan of formulas in PR. Yes they work, but they annoy the hell out of me for some reason.

So today we have a new book by self-proclaimed PR supremo (and possible heir to Max Clifford) Mark Borkowski talking about his ‘extensive research’ into Fame. He thinks there’s a formula for it. Mmm…

F(T) = B+P (1/10T+1/2T2)

The article in G2 reads as a beautiful argument that there *may* be a formula to Fame. There’s something very Prentiss-McCabe about it all. I particularly like the little conclusion – hiring a publicist is certainly the way to go (from a publicist? Really???):

“The fame formula runs like a game show in which the rounds last 15 months – a kind of Who Wants to Be a Millionaire where all the options are Phone a Friend. If the friend is a good publicist and you have a reasonable amount of general knowledge, you’re going to win as long as you make it to the necessary plateau where your fame is guaranteed. Of course, thanks to the internet, the audience doesn’t need to be asked – it is quite free to proffer its opinion from the sidelines. “

King Arthur, the Greek Gods and three pages later and I’m still none the wiser what he’s on about. Guess I’ll just have to buy his book, then.




One response

28 07 2008

Nice. But have you seen the competition that Borkowski is also running? That’ll make you heart sink even further!

Next year… Borkowski’s Big Blog Brother. Theyre going to trap all the PR ‘supremos’ in one small blog and see who gets the most readers…

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