Keeping Up With The Patels

11 06 2008

Brand: Pixmania.com

I loved this story in yesterday’s Mirror (p2) and today’s Telegraph.  Pixmania have gone throught their data to find that their are more early adoptors with the surname Patel than Jones.

Ulric Jerome, the MD of Pixmania is quoted: “As everyone knows, ‘Keeping up with the Joneses’ is a well-known phrase believed to be based on an element of truth.

“However, when you actually look at what people are buying, it’s clear that the Patels and Wilsons both beat the Joneses hands down.”

http://www.mirror.co.uk/news/topstories/2008/06/10/patel-families-the-biggest-spenders-on-gadgets-89520-20601752/

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