7-inch Heels Bring the Pain

5 06 2008

Brand: MBT

Agency: Cow PR (source)

At Angel tube there’s a huge poster that caught my eye on ‘the anti shoe’ – comfortable shoes made by American company MBT.  They’ve also done well today PR-wise with a piece proving that high heels cause foot pain (Sun p31).  “Teetering around in several inches of heel not only hurts the feet, but causes accidents,” The Telegraph points out.  Their survey finds that more than a third of women have fallen while wearing high heels too.

Cow PR have come up with a piece that ties in really well with the news agenda (I blogged about Gwyneth’s kinky boots just two weeks ago https://prhalloffame.wordpress.com/2008/04/25/gwneths-kinky-boots-boost-iron-man-premiere/).   Also nice timing for this to come out the week Sex and the City is filling cinemas across the country.





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