Honda Brings Back Live Adverts for TV First

29 05 2008

Brand: Honda

Honda is claiming to have the UK’s first live TV advert on tonight at 8.10pm C4. While others have done adverts ‘as live’ (Ford and Match.com) they were, infact, broadcast 15 mins after filiming.

http://www.guardian.co.uk/media/2008/may/29/advertising.channel4?gusrc=rss&feed=networkfront

Always good when the world’s of Advertising and PR collide. And with the arrival of Youtube and the success of recent event ads like Cadbury’s Gorilla they’ll surely pick up far more brand awareness online than from the one-off parachute jump tonight. It’s p3 Guardian, p21 of The Sun etc… and imagine the PR if the event is called off due the British weather!