New Bond Book Has Royal Navy Escort

28 05 2008

Launch: Devil May Care (new Bond book)

I’m quite tempted to big up Experian today as their ID Fraud Report (that my team are working on) has been one of the major stories of the day (Sun, Telegraph, Mirror, Metro, Standard etc). Hey this is easier when it’s your own project 😉

But I also quite liked the ridiculously over-the-top launch for the first new Bond book in years. A Navy escort, speed boat, helicoptors and Bentley’s took the first batch to a London bookstore yesterday.




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