Ancient Monks Beat Arctic Monkeys Thanks to Halo

27 05 2008

Brand: XBox Halo

If there’s ever proof that a bank holiday sell-in will result in more PR out there, the paper’s today are the proof.  Stories that I think journos would usually discard as a little too obvious (Alcohol makes you fatter, anyone?) all have great showings.

Woolies has done well with news that CD singles are for the scrapheap (but then this is quite major news as they are a huge UK distributor).  But the story I like is about the Gregorian monks who have hit the charts thanks to their role on the Halo soundtrack.

http://www.thesun.co.uk/sol/homepage/news/article1209453.ece

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