6.14pm is Beer O’Clock

2 05 2008

Brand: SAP Miller (source)

A good survey put out by brewry SAP Miller today tells us that lunchtime drinking is a thing of the past and points to a specific time when we have our first beer of the dasy.  There’s some really nice European figures, but the impressive thing is the way the piece quite subtly gets across a key message for their top brand – 6:14pm is ‘Miller Time.’ Worth checking out the full report on the Miller website too.

http://www.thesun.co.uk/sol/homepage/news/article1116989.ece

Advertisements

Actions

Information

One response

5 05 2008
R.

I guess Danes must be getting off work earlier (and arrive earlier too :-)). At least , as a Dane, I hope so!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: