6.14pm is Beer O’Clock

2 05 2008

Brand: SAP Miller (source)

A good survey put out by brewry SAP Miller today tells us that lunchtime drinking is a thing of the past and points to a specific time when we have our first beer of the dasy.  There’s some really nice European figures, but the impressive thing is the way the piece quite subtly gets across a key message for their top brand – 6:14pm is ‘Miller Time.’ Worth checking out the full report on the Miller website too.





One response

5 05 2008

I guess Danes must be getting off work earlier (and arrive earlier too :-)). At least , as a Dane, I hope so!

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