Lampard Puts Heart & Soul into Goal Celebration

1 05 2008

Brands: Chelsea, Adidas, Samsung

Celebrity: Frank Lampard

Lollipop Lady Cam, keyboards that are dirtier than toilet seats and Betfair (Guardian p6-7) all get great pick-up today. But I’d like to give today’s accolade to Frank Lampard for his wonderfully heartfelt goal celebration (I’m not a Chelsea fan by the way).

Wearing a black armband in memory of his mother Pat, who died last week, Lampard clutched it and pointed to the heavens in the best goal celebration since Peter Crouch’s Robot dance.  As this blog is about the best PR and ways of improving perception each day, it seems fair to induct Frank Lampard for endearing himself to a million mums and making his agent say ‘show me money.’ Today’s Sun (p1). 

http://www.thesun.co.uk/sol/homepage/sport/football/article1112484.ece

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