Inventive Ways to Get Press

24 04 2008

Ever since I tried out my first ZX Spectrum and found out a little about the eccentric Clive SInclair, I’ve been a (slightly sad) fan of invention.  The papers today are full of it – a thong made of Jeans, success for an electrical junction box from the Dragon’s Den and, of course, I have to mention Nintendo’s Wii Fit, as, er, I promote it. (it’s p41 of the Mail, p11 the Metro).  After last week’s excellent Wallace & Gromit tie-in for new ‘crackpot’ ideas it’s nice to see that the papers still have a place in their hearts for the real tomorrow’s world. Mail covers all three.

 Thongs:

http://www.dailymail.co.uk/pages/live/femail/article.html?in_article_id=561491&in_page_id=1879&ICO=FEMAIL&ICL=TOPART

Junction Box:

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=561437&in_page_id=1770

Wii Fit:

http://uk.reuters.com/news/video?videoId=80891

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