Aunt Bessie’s Launches Mash Cone

10 04 2008

Brand: Aunt Bessie’s

Agency: Cow PR (source)

Aunt Bessie’s has some fun coverage in The Express (p3) & Metro today thanks to Cow PR coming up with ‘Bangers and Mash in a cone’. They’ve cleverly jumped on a Met office report office that we’re expecting a wetter summers thanks to global warming and invented a new summer treat. “Now we can keep up the nostalgic thrill of buying a cone from a van – but without the chill,” Aunt Bessie herself commented (ok, it was Marketing Manager Jane Jones). A good twist on a British summer institution.




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