Apple a Day Gets Thrown Away

8 04 2008

Org: WRAP (source)

Agency: Trimedia

Good piece for WRAP (the Government’s Waste & Resources Action Programme) in today’s papers. Nice use of focusing on a specific strand of middle-class England, the apple, and using that to illustrate food waste in the UK. Also, like yesterday’s ‘Gentle Prefer Brunnettes’ story, Trimedia and WRAP have turned a good cliche on it’s head to create that ‘never though of it like that’ factor for the piece.




One response

21 10 2008
PRWeek Awards Countdown Begins… « Pete’s PR Hall of Fame

[…] Trimedia for WRAP (Waste and Resources Action Programme) – Love Food, Hate Waste […]

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