Apple a Day Gets Thrown Away

8 04 2008

Org: WRAP (source)

Agency: Trimedia

Good piece for WRAP (the Government’s Waste & Resources Action Programme) in today’s papers. Nice use of focusing on a specific strand of middle-class England, the apple, and using that to illustrate food waste in the UK. Also, like yesterday’s ‘Gentle Prefer Brunnettes’ story, Trimedia and WRAP have turned a good cliche on it’s head to create that ‘never though of it like that’ factor for the piece.

http://www.thisislondon.co.uk/news/article-23475517-details/Families+throw+away+around+one+third+of+all+the+food+they+buy+(including+4.4million+apples+every+day)/article.do

Advertisements

Actions

Information

One response

21 10 2008
PRWeek Awards Countdown Begins… « Pete’s PR Hall of Fame

[…] Trimedia for WRAP (Waste and Resources Action Programme) – Love Food, Hate Waste […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: