Gentlemen Prefer Brunettes

7 04 2008

Brand: Lycos

At the PR Week Awards comedian Dara O’Brian joked that a good story would be the formula for the perfect breasts… Well so far this year we’ve had the formula for the perfect woman (apparently she’s either a nurse or, er, works in PR) and today’s effort from Lycos, with a nice twist that ‘Gentlemen prefer brunettes.’ Their survey of powerful men found that a lot more go for brunettes than blondes. This was the discussion point on breakfast news this morning and has a good showing in The Express (p22) in particular, where they also referenced the survey in their leader column (p12).

http://www.express.co.uk/posts/view/40483/Gentlemen-really-prefer-brunettes

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7 04 2008
News » Blog Archive » Gentlemen Prefer Brunettes

[…] Pete’s PR Hall of Fame wrote an interesting post today on Gentlemen Prefer BrunettesHere’s a quick excerptThis was the discussion point on breakfast news this morning and has a good showing in The Express in particular. http://www. express…. […]

29 04 2008
What Women Specifically Want « Pete’s PR Hall of Fame

[…] women want from a husband.  To be honest we’ve all seen this story a thousand times before (Gentlemen Prefer Brunettes) but what makes this nice is that they’ve drilled down into what women want.  “To be […]

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