Sun Ties Up With Donorcard

31 03 2008

Org: UK (source)

Brand: Donorcard/ The Sun

Donorcard’s are all over The Sun today. Every few pages there’s a picture of someone saying ‘I’ve got my donorcard.’ Nice tie-up for The Sun and UK Transplant/ NHS. Got to also give the NHS credit for the incredibly simple online sign-up – 10 q’s and you’re done (I’ve actually registered, after years of lazyness). If only all Government initiatives were as simple…





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