Weekly Viral – Dr. Pepper Fights for Axl Rose ‘Masterpiece’ to be Released

28 03 2008

Brand: Dr. Pepper

Agency: Ketchum US (source)

Hilarious ‘press release to save the world’ viral has been issued by Ketchum for Dr. Pepper this month to fight for the long-anticipated release of Guns ‘n’ Roses new album, Chinese Democracy.


The release explains that “DR PEPPER WILL GIVE EVERYONE* IN AMERICA A FREE SODA IF AXL ROSE RELEASES NEW GUNS N’ ROSES ALBUM, CHINESE DEMOCRACY, IN 2008.” In a very nice true-to-life touch the piece includes a proviso that “Guitarists Slash and Buckethead Will Not Be Eligible For Free Soda.”

Not everyone’s seen the funny side, with Adrants moaning about the cheeky headline – but they are totally missing the point. Axl Rose has spent over a decade working on this album, with costs said to have spiralled to over $13million – making this the most expensive studio production of all time. Dr. Pepper’s move to encourage the release is brilliant – if it comes out in 2008 expect a free voucher appearing on the main blog for this stunt.

Get this for a wonderfully creative cheesy quote from the brand:

“It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl’s quest for perfection – for something more than the average album. We know once it’s released, people will refer to it as “Dr Pepper for the ears” because it will be such a refreshing blend of rich, bold sounds – an instant classic.”






Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: