McLotto Winner

25 03 2008

Brand: McDonald’s

Excellent recruitment piece for McDonald’s in today’s papers (Mirror, Sun, Daily Mail).

McLotto Winner

Whilst it’s probably a true-life story, a bit of digging around must have been done to find a Lotto winner who’s gone back to their old job. If you are a huge recruiter like McDonald’s odds are much better than the lottery that you’ll find someone who’s gone back to Happy Meals after a big win. Commuicates how much McDonald’s workers get paid and that it’s a job worth going back to even if you’re loaded – perfect for McDonald’s HR department.




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