Willoughbury Water Hit For Ariel

22 03 2008

Brand: Ariel

Agency: Hill & Knowlton (source)

Ariel had a great front cover showing in The Sun today, thanks to snaps of Holly Willoughbury trying on a special ‘water dress’:

Holly Shower


The piece follows the dress story that’s been doing the rounds in the tabloids for a few weeks, so a really timely hit for Ariel and Water Aid. The piece communicates the ‘using less water’ message for Ariel and plugs Water Aid’s shower with Holly, which is being held at Trafalgar Square today.

UPDATE 25/03 – Just heard back from Zaza at H&K – “Thanks Pete – I’m delighted that our work has made it into your hall of fame! A lot of flesh coloured underwear and a whizz at Photoshop were required to make the shot work, glad you liked it.”





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