Guinness, Scouts and Second Life on St. Patricks Day

17 03 2008

There’s little doubt that Guinness have done an incredible job of ‘owning’ St. Patrick’s Day. For at least a day each year everyone goes crazy at their nearest Irish pub celebrating the day, wearing silly Guinness hats, banging Guinness Drums and, er, drinking Guinness. Whilst in the US some good coverage appeared for a campaign for St. Paddy’s as a national day (we’ve all seen this one before…) the real marketing coup is the way Guinness have seeimingly worked with every chain pub in the country to push ‘their’ day.

Guinness wants St. Paddy’s national day (US)

Also in the media:

St. Patrick’s Day turns to Second Life

http://news.bbc.co.uk/1/hi/northern_ireland/7293220.stm

Scouting for Girls – Italian Scout PR survey hits the UK media

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2008/03/17/wscout117.xml

Paolo Nutini ties up with Puma brandhttp://music.guardian.co.uk/news/story/0,,2265924,00.html

When can you use ‘off the record’ quotes?

http://www.guardian.co.uk/media/2008/mar/17/pressandpublishing1

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: