Sportsman: Lewis Hamilton
If you missed it last night – here’s footage of the last lap of the Brazilian Grand Prix – where is all changed on the last lap to make Lewis Hamilton World Champion. He is now on course to become Britain’s first billion dollar sportsman. You probably won’t see as thrilling a finale to a sporting event for quite sometime.
P.S. By the way – love that the freeze frame on YouTube is of the Ferrari team celebrating! Ha ha!
Game: Mercenaries 2
Nice topical skin for Mercenaries 2 has been launched – you can see the full footage here.
Brand: Ben & Jerry’s
TV: Stephen Fry in America
Celeb: Stephen Fry
Oh, this one is wonderful today. Ben & Jerry’s have seized on an encounter with Stephen Fry to create ‘Even Stephen’s’ ice cream, named after the intellectual colossus. Fry was visiting their factory as part of his ‘Stephen Fry in America’ BBC series.
“When he first created it, Fry described the flavour as “marvellous” and said it gave “that feeling of comfort that ice-cream delivers”, PA explains.
It’s not quite clear if the ice cream will be available publicly or if this PR angle was even cleared with Fry. “Ben & Jerry’s is now sending a batch of the ice cream — called Even Stephens — to his home.” the Sun mentions.
Perhaps someone should also send a batch to Russell Brand too – ice cream’s always the ticket for when you’ve just been been dumped.
http://www.digitalspy.co.uk/showbiz/a134205/fry-tfully-delicious-ice-cream-created.html
P.S. I wholeheartedly recommend Stephen Fry’s podgrams series – take a listen at www.stephenfry.com
Org: Royal Society of Chemistry (source)
Page 3 of the Telegraph today has this brilliant piece of coverage for the Royal Society of Chemistry. Scientists want to know what Michael Caine’s ‘idea’ would’ve been at the end of The Italian Job.
“They must assume that 30 minutes after Croker’s declaration the bus will plunge down the mountain. Mathematical calculations, a description of at least 150 words and a diagram must be included. “
Entries must be sent to the RSC by Jan 1 and can be sent by email to edwardsj@rsc.org or by post to “Cliffhanger solution”, Royal Society of Chemistry, Burlington House, Piccadilly, London W1J OBA.
Well done to Jon Edwards, Brian Emsley and the team at the RSC for a brilliant PR idea that plays around very well with dates – the Periodic table was invented 1869, 100 years before the Italian job’s release and is celebrating it’s 140th birthday next year.
Brand: Google
Think Tank: Happen
Every cloud has a silver lining, eh? As we goto war with Iceland and the financial world as we know it collapses, it’s great to hear that sales of Apple Crumble and other comfort foods are up 40% year-on-year. Google has coverage today on the key upward trends. Business is booming for safe makers as we stuff cash in something safer than Lloyds TSB and the matress from Argos.
But the most hilarious piece of positive coverage on the crunch comes today from innovation agency Happen. The financial downturn is good for our health, apparently. 27% more people are walking and cycling. And 32% are smoking, eating and drinking less. Being poor (and perhaps picking up your free copy of The Metro) is a good thing, concludes, er, The Metro (p5).
Meanwhile, Peter Bradshaw, in a wonderful article for The Today Programme, predicts the end of Dark Movies as cinema goers search for lighter comic relief:
“Perhaps bright and jolly films will come back into fashion and the caped crusaders will go back to zooming around in silly outfits and say things like ‘Holy Recession, Batman, our life savings in Iceland have vanished, we need to cheer this place up.’ The ‘dark’ mode may slipping away into eternal night.”
The results are in for the UK PR Week 2008 awards now. Again, they’re pretty hard to find online – here’s a link to the ‘book of the night’ and I’ll be putting them up on here soon, too.
http://offlinehbpl.hbpl.co.uk/prweek/pdf/BotN.pdf
* Well done to friends at O2 for being highly commended – love the photo.
CAMPAIGN OF THE YEAR
Borkowski for Cadbury Trebor Bassett – Bring Back Wispa
CONSULTANCY OF THE YEAR
Blue Rubicon
INTERNATIONAL CONSULTANCY OF THE YEAR
Burson-Marsteller
NGO SECTOR DEPARTMENT OF THE YEAR
British Red Cross
PUBLIC SECTOR DEPARTMENT OF THE YEAR
Local Government Association
PRIVATE SECTOR DEPARTMENT OF THE YEAR
Eurostar
PR PROFESSIONAL OF THE YEAR
Andy Coulson, COnservative Party
COMMUNICATOR OF THE YEAR
Shami Chakrabarti, Director, Liberty
NEW CONSULTANCY OF THE YEAR
TLG
SPECIALIST CONSULTANCY OF THE YEAR
M&C Saatchi – Sport & Entertainment
YOUNG PR PROFESSIONAL OF THE YEAR
David Hamilton, Fenland Council
JAMES MAXWELL AWARD
Amy Holland
LIVE BRAND EXPERIENCE
Markettiers4dc for Virtual Publishing House – Friends, join us for a drink – Laphroaig Whisky
DIGITAL INNOVATION
Borkowski for Cadbury Trebor Bassett – Bring Back Wispa
BROADCAST INNOVATION
World Vision UK – Millionaires’ Mission
PUBLIC AFFAIRS
Lansons Public Affairs for MarketGuard – Interest Rate Insurance
ISSUES AND CRISIS MANAGEMENT
British Council – Closure of British Council offices in Russia
RESEARCH
Blue Rubicon for Cycling England – Valuing the Benefits of Cycling
HEALTHCARE: ETHICAL & OTC CONSUMER
Virgo Health PR – Nurofen Express ‘Fast Lane Frenzy’ – Reckitt Benkiser
MARKETING COMMUNICATIONS: CONSUMER (ANNUAL FEES MORE THAN POUNDS 100K)
Frank PR for Nestle UK – Kit Kat Senses Launch
MARKETING COMMUNICATIONS: CONSUMER (ANNUAL FEES LESS THAN POUNDS 100K)
Energy Saving Trust – Patio Heaters: Wear a Jumper
MARKETING COMMUNICATIONS: BUSINESS
The Communication Group for City Fringe Partnership – London Jewellery Week – giving the jewellery industry its shine
NOT-FOR-PROFIT
Unity for Wasted Youth – Wasted Youth
PUBLIC SECTOR
The Red Consultancy for THINK! DfT – DfT Anti-Drink Drive Christmas 2007: Man In A Pint Glass
FINANCIAL
Weber Shandwick for MasterCard – UK Launch of PayPass
CITY
Lansons Communications for Stobart Group – Bringing Stobart to the Stock Market
INTERNAL COMMUNICATIONS
Corus Strip Products UK – The Journey – Sustaining the steel industry in Wales
CORPORATE COMMUNICATIONS AND CORPORATE PUBLICATIONS
McDonald’s Restaurants – McJob Petition
Brand: Simpson’s Movie, Fox UK
Agency: Beatwax
With the PRWeek awards tonight I thought some readers might be half-interested in the stunts this Blog has talked about this year:
The Red Consultancy for McAfee – McAfee Virtual Criminology Report: Global Intrigue
Trimedia for WRAP (Waste and Resources Action Programme) – Love Food, Hate Waste
Borkowski for Cadbury Trebor Bassett – Bring Back Wispa
O2 UK – Private Sector Department fo the Year
My winner though? The campaign which really caught the attention ran before I started this blog – infact it was the kind of stunt that made me want to set this up in the first place. Surely Beatwax’s campaign for the launch of the Simpson Movie will win tonight…?
List of full nominees:
http://www.brandrepublic.com/InDepth/Features/836118/Awards-PRWeek-Awards-2008-finalists/
P.S. Well done to ex-Hotwire legend Amy Holland, who’s collecting the James Maxwell Award tonight:
Cheeky Person: Steve Jetley
Following on from yesterday’s theme on cheeky protests, I remembered this one from a month or so ago that I’ve been meaning to add in here.
Steve Jetley fell out of favour with his bank (pre-meltdown) by changing his password with Lloyds TSB to “Lloyds is pants” – in protest the bank changed it to “no it’s not” – completely without his permission.
“I thought it was actually quite a funny response,” Steve explains.
“But what really incensed me was when I was told I could not change it back to ‘Lloyds is pants’ because they said it was not appropriate.”
“I asked if it was ‘pants’ they didn’t like, and would ‘Lloyds is rubbish’ do? But they didn’t think so.”
“So I tried ‘Barclays is better’ and that didn’t go down too well either.”
http://news.bbc.co.uk/1/hi/england/hereford/worcs/7585098.stm
Vandal: Disgruntled Taxpayer
Source: Under investigation – costing taxes, ironically
I wouldn’t normally put criminal activity in here, but as someone who regularly passes the Giant Cheerio in Islington, I can sympathise a little with this disgruntled tax payer from Cornwall. He (or she) felt a little hacked off that their hard earned credit-crunch council tax had been spent on a £3,000 wall for graffiti artists – and made it clear how they felt.
Sergeant Robin Moorcroft misses all irony of a wall built for graffiti artists being tagged by a local resident: “All residents were given the opportunity to raise objections during the planning process. This person could have come and spoken to us instead of committing this petty act.”
Makes you proud to be British, doesn’t it?
UPDATE – just found out the Giant Cheerio in Islington is actually a war memorial and feel slightly guilty now. On *slightly* though.
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petebowles
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