Brand: Vauxhall Insignia Launch
Agency: Cow PR (source)
Passers by at Potters Fields at the weekend got to experience a world-class publicity stunt from Cow PR and Vauxhall. What appeared to be a huge crater with steam coming out of it and an odd metallic object (looking a little like a large flex capicitor) was being moved out by a crane. Surrounded by about 10 men in black, talking into their sleves there was a good air of mystery surrounding the sight to satisfy most conspiracy theorists.
Tipped off by Dirk Singer at Cow, I decided to go along and check it out. Posing as the author of an alien blog called Alien Sighting Hall of Fame (see what I did there) I asked a few of the secret service guys what was going on. They were well drilled in their answers:
- What’s going on here?
“At present time I’m not at liberty to say.”
- Did that huge UFO fall from the sky?
“It’s all classified information.”
- Can you tell me any more?
“The relative authorities will be in touch.”
I took the answers all very seriously, scribbling them into a trainspotter-esque notepad. A group of American tourists were pretty amused. “It’s all CLASSIFIED information,” they cackled, laughing down the street.
The truth is most definately out there (if you’re a Daily Mail reader). All will be revealed today, I’m reliably informed.


Thanks for coming down Pete and testing the minders! The installation was done by Clear Blue, and the team here has been creating the relevant noise around it – starting with web sites this weekend. The online pick-up so far has been incredible and obviously the final unveil is still to come this lunchtime.
Alien Landing Hits London Bridge…
Did that huge UFO fall from the sky? “It’s all classified information.” – Can you tell me any more? “The relative authorities will be in touch.” I took the answers all very seriously seriously, scribbling them into a ……