Formulaic PR and Clever Virals

Brand: West Country Farmhouse Cheesemakers (source)

Anyone who knows me will know that I’m not a big fan of ‘formulas’ in PR.  Grab a scientist, get them to make up a formula and pretend you have a story - not one to ever be that proud about.

Papers still fill themselves with the things, but it’s a pretty dull way to publicise something. So pity the guys who’ve followed up the PRWeek award-winning Cheddarvision.tv (which got over 1.8m hits) with a Cheddar-o-meter and formula for the perfect sandwich. Still got coverage for it though {sigh…}.

http://ukpress.google.com/article/ALeqM5gxYZNHkyr5cDecEvF32paKiWZ1xg

Far better is this rather clever viral - I won’t reveal who it’s from as that’s the punchline really:

http://www.youtube.com/watch?v=T8vCUSD6nuc