SABRE Award Winners 2008

I’ll report these as they come into me, but good news that my agency Red has walked away with best new and digital media campaign for Microsoft’s e-mail Britain campaign (source).

New and Digital Media

Winner:

E-Mail Britain
Microsoft Online Services with The Red Consultancy, United Kingdom

http://www.newhotmail.co.uk/emailbritain/

 

The full list of winners are here:

 

AFRICA

 

Tellcom Kenya The Way to Go

Tellcom Kenya with Ogilvy Public Relations, Kenya

 

BALTIC REGION (POLAND, RUSSIA, ESTONIA, LATVIA, LITHUANIA)

 

Volvo C30 Launch in Poland

Volvo Auto Polska with Euro RSCG Sensors, Poland

 

BENELUX

 

From New Corporate Category to Proof in Practice for Campina

Campina with Porter Novelli, Netherlands

 

DAS (DEUTSCHLAND, AUSTRIA, SWITZERLAND)

 

BAUfair: Against the Shadow Economy

Bundesinnung: Austrian Guild of Builders with Esprit Public Relations, Austria

 

EASTERN EUROPE

 

Man’s Day   

InBev Romania with The Practice, Romania

 

FRANCE

 

Can You Hear the Music?

Phonak with Fleishman-Hillard, United Kingdom

 

IBERIA (SPAIN AND PORTUGAL)

 

Chicken-Actors Casting

Burger King Spain with Edelman, Spain

 

MEDITERRANEAN (ITALY AND GREECE)

 

Starbucks: Passion for Coffee, Passion for People.   

Marinopoulos Coffee Company S.A. with Publicis Consultants | Athens, Greece

 

MIDDLE EAST

 

MBC4 I Matter Campaign 

Middle East Broadcasting Co. with Ogilvy Public Relations, Jeddah, Saudi Arabia

 

NORDICS (DENMARK, FINLAND, NORWAY, SWEDEN)

 

IBM: Making It Happen for Green IT   

IBM and ICT Norway with Text 100, Norway

 

UNITED KINGDOM AND IRELAND (LESS THAN£50,000 IN FEES)

 

The Affordable Affluence Index   

The Royal Bank of Scotland with Weber Shandwick, United Kingdom

 

UNITED KINGDOM AND IRELAND (£50,000-£100,000 IN FEES)

 

My Budget Day-Helping the Nation Tale Control of Its Finances’

AXA with Citigate Dewe Rogerson, United Kingdom

 

UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)

 

Teenage Pregnancy Reduction Campaign   

DCSF with Trimedia, United Kingdom

 

MULTI-COUNTRY PROGRAMME

 

Mit-Macher Gesucht (Co-Workers Wanted)! – Accenture’s Recruitment Campaign Goes Web 2.0 

Accenture with Burson-Marsteller, Germany

 

PAN-EUROPEAN PROGRAMME

 

Sochi’s Bid to Host the 2014 Winter Olympics   

Soichi 2014 Bid Committee with Weber Shandwick, United Kingdom

 

BUSINESS-TO-BUSINESS MARKETING

 

Dangerous Liaisons   

Hay Group with Man Bites Dog, United Kingdom

 

CONSUMER MARKETING (EXISTING PRODUCT)

 

Ariel: Do a Good Turn   

Procter & Gamble with Hill & Knowlton, United Kingdom

 

CONSUMER MARKETING (NEW PRODUCT)

 

The Launch of Coke Zero on the Romanian Market   

The Coca-Cola Romania Company with McCann PR, Romania

 

INTEGRATED MARKETING

 

Dove Pro-Age   

Unilever Germany, Dove with Edelman, Germany

 

CORPORATE IMAGE

 

McJob Petition   

McDonald’s, United Kingdom

 

EMPLOYEE COMMUNICATIONS

 

Guinness Greatness   

Guinness with Publicis Consultants | PR, United Kingdom

 

EXECUTIVE LEADERSHIP

 

Commission for Rural Communities       

Eloqui, United Kingdom

 

FINANCIAL COMMUNICATIONS

 

PPR-Puma Against All Odds   

PPR with Hering Schuppener Consulting, Germany

 

CAUSE-RELATED MARKETING

 

From Love to Life – AVON Against Breast Cancer 

AVON Bulgaria with All Channels Communication, Bulgaria

 

COMMUNITY RELATIONS

 

Why We Love Bucharest   

Apa Nova Bucuresti with GMP PR, Romania

 

CORPORATE SOCIAL RESPONSIBILITY

 

A Solution that Helped Our Client and the Climate   

ALD Automotive with GCI Mannov, Denmark

 

PUBLIC EDUCATION

 

A Gift From Your Heart   

React Association and Labormed Pharma with Rogalski Grigoriu, Romania

 

CRISIS AND ISSUES MANAGEMENT

 

Troubles During the Elections   

Citibank Belgium with Interel PR & PA, Belgium

 

PUBLIC AFFAIRS

 

Low Wages a Barrier to Poland’s Development   

NS22 Solidarnosc Trade Union with On Board Public Relations, Poland

 

CORPORATE MEDIA RELATIONS

 

International Launch of BMW Welt   

BMW Group with Ketchum, Germany

 

NEW AND DIGITAL MEDIA

 

EMail Britain   

Microsoft Online Services with The Red Consultancy, United Kingdom

 

PRODUCT MEDIA RELATIONS

 

Ramp Music: Powered by Duracell   

Duracell with Geelmuyden Kiese, Denmark

 

PUBLICITY STUNT

 

The Indifference Wall   

Sensiblu Foundation with GMP PR, Romania

 

SPECIAL EVENT

 

BT Office Anywhere: Urban Beach   

BT Business with Fishburn Hedges, United Kingdom

 

SPONSORSHIP

 

Nuon Solar Team: Making Solar Energy Part of Our Everyday Lives

Nuon with TBWA\ PR, Netherlands

 

AUTOMOTIVE

 

DJ Yaris   

Toyota with SPN Ogilvy PR, Russia

 

FOOD AND BEVERAGE

 

Man’s Day   

InBev Romania with The Practice, Romania

 

HOME AND FASHION

 

Simply Web 2.0

Accantia Health & Beauty with Kaizo, United Kingdom

 

HOUSEHOLD PRODUCTS

 

Protecting Europe’s Identity   

Fellowes with Fleishman-Hillard, United Kingdom

 

CONSUMER PRODUCTS

 

Reintroducing Rentokil   

Rentokil with Brands2Life, United Kingdom

 

ENTERTAINMENT, CULTURE AND SPORT

 

Return of the Boy King   

Arts and Exhibitions International with GolinHarris, United Kingdom

 

FINANCIAL SERVICE FIRMS

 

Lost Interest: The Search for Forgotten Account Holders   

HBOS Plc, United Kingdom

 

RESTAURANTS AND FOOD SERVICE

 

A New Happy Meal!

McDonald’s with Prime PR, Sweden

 

RETAILERS

 

IKEA Belfast: Securing Planning Permission for Ireland’s First Store   

IKEA with Weber Shandwick, Northern Ireland

 

TRAVEL AND TOURISM

 

Body. Mind. Madeira. See It   

Madeira Promotion Bureau with Marco de Comunicacion, Spain

 

INDUSTRIAL AND MANUFACTURING

 

African Green Revolution Conference 2007   

Yara with Weber Shandwick, Switzerland

 

PROFESSIONAL SERVICE FIRMS

 

Giving the Investor a Voice in the Competition and Choice Debate  

BDO Stoy Hayward with Blue Rubicon, United Kingdom

 

REAL ESTATE AND DEVELOPMENT

 

Goodman Corporate Communications Programme 2007   

Goodman with GCI, United Kingdom

 

CONSUMER HEALTH

 

L’Oral Bar: Entrez, Testez et Souriez   

Oral-B (P&G) with GCI Groupe Grey, France

 

PHARMACEUTICAL

 

Tell Her About It   

Sanofi-Pasteur MSD with Fleishman-Hillard, United Kingdom

 

HEALTHCARE PROVIDERS

 

Crisis Management for EuroMedic: Healthy Brand, Healthy Patients

EuroMedic with Partner of Promotion, Poland

 

CONSUMER TECH

 

Free-Range Working   

Microsoft UK with Weber Shandwick, United Kingdom

 

TECHNOLOGY

 

Which Notebook Would You Bring With You to a Desert Island   

Panasonic Toughbook with Llorente y Cuenca, Spain

 

TELECOMMUNICATIONS

 

BT’s Better World Campaign   

BT Plc with Trimedia UK, United Kingdom

 

CHARITIES AND NOT FOR PROFITS

 

Pan European Public Advocacy Campaign   

Save Darfur Coalition with Weber Shandwick, Switzerland

 

PUBLIC SECTOR

 

Delivering Quicker, Safer, Better Care   

Connecting for Health with Good Relations, United Kingdom

 

TRADE ASSOCIATIONS

 

Copies and Robbers: Industry Trust Tackles Copyright Theft   

The Industry Trust for IP Awareness with Blue Rubicon, United Kingdom